© 2015 PinSeeker Consulting, Inc.

Services

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HELPING CORPORATE CLIENTS & AGENCIES THRIVE

 

We bring decades of client and agency experience to the table, providing a unique perspective and approach to our core areas of focus: marketing consulting services, performance measurement (research), and agency search; all committed to adding impact to the output of our clients' marketing efforts.

 

 

Marketing Consulting Services

 

 

PinSeeker Consulting has a history of developing powerfully differentiating brand positions that build brands, deepen customer relationships, and deliver marketing ROI. We provide a range of marketing consulting services to corporate marketing departments and agencies alike including:

  • Brand positioning

  • Brand strategy

  • Brand visioning workshops

  • Strategic planning

  • Marketing plan development

  • Category insight/white papers

 

For more information on PinSeeker's marketing consulting services click here or call 617-285-1146.

Brand Positioning Development

 

 

Things change. Your competitive set expands, new technologies emerge, and the needs of your audience evolve. The brand position and supporting strategies that made your brand what it is today may not be best suited to lead your brand into the future. PinSeeker Consulting helps guide client leadership teams towards that new open space. Using a 360-degree approach called PinPoint, PinSeeker synthesizes insights from your brand stakeholders and perceptions from your internal/external audiences to deliver a positioning recommendation that is grounded in audience intelligence and data. For more information on PinSeeker's PinPoint brand positioning platform click here or call 617-285-1146.

Brand Visioning Workshops

 

 

PinSeeker’s Brand Visioning Workshop helps corporate client leadership teams crystalize their vision for the brand’s future and creates alignment among team members for the vision and pathway to that vision. PinSeeker’s Brand Visioning Workshop often serves as the foundation for a formal brand (re)positioning as the workshop deliverables are activated internally. For more information on PinSeeker's Brand Visioning Workshop click here or call 617-285-1146.

Marketing Workshops /
Training Sessions

 

 

PinSeeker offers a range of marketing workshops and training sessions that improve internal/external communications and bring new focus to strategy among corporate client and/or agency teams. A sampling of topics include:

  • How to write a killer creative brief (for corporate clients and agencies)

  • Branding 100: Why do brands matter? (for corporate clients)

  • Branding 200:  Messaging prioritization (for corporate clients and agencies)

  • What clients need from their agencies & what agencies need from their clients (for corporate clients and agencies)

  • “How do you like my kids?” Managing the client/creative dynamic (for corporate clients)

  • “How do you like my kids?” Managing the account management/creative dynamic (for agencies)

For more information on PinSeeker's marketing workshops and training sessions click here or call 617-285-1146.

 

Agency Search and Selection

 

 

PinSeeker Consulting removes the subjectivity and guesswork associated with agency reviews by starting with a universe of prospective agencies that are prescreened based on each client's unique business needs. Our process builds internal consensus among key client stakeholders and solidifies a higher level of compatibility through third party objectivity - maximizing the likelihood that your new agency relationship will thrive. . . and not just survive. PinSeeker manages agency searches for the following:

 

  • Full service agencies

  • Digital agencies

  • Direct response agencies

  • Media agencies

  • Public relations

 

For more information on PinSeeker's presentation skills training click here or call 617-285-1146.

Client Satisfaction and Retention Program (for Advertising Agencies)

 

 

Client retention has become a hot topic among agencies recently as the trend towards more project-based relationships and fewer AOR-based relationships continues. In response, many agencies have turned to report card platforms which lose their “shine” after one or two waves when it becomes clear that report cards themselves don't fix problems. . . they merely point them out. PinSeeker’s PinClipper program takes a different approach. It's a comprehensive program that redefines the elements of client satisfaction and creates an agency-wide culture around retention. For more information on PinClipper click here or call 617-285-1146.

Customer Satisfaction Surveys 
(for Corporate Clients)

 

 

Ongoing new customer trial is key to any brand’s success, however, if your customer experiences are not in alignment with your brand promise, then your fish net has a hole. PinSat customer satisfaction surveys serve as an early warning system and diagnostic tool that identify areas where your customer experience touch points are reinforcing your brand promise and where they are not. PinSat serves a range of business categories including manufacturing, retail, clinical healthcare, and professional services. PinSat is also compliant with the International Organization of Standardization’s clause 8.2.1 on measurement of customer perception and satisfaction. For more information on PinSeeker's PinSat customer satisfaction studies click here or call 617-285-1146.

Brand Tracking Studies

 

 

PinSeeker's work associated with ensuring the health and longevity of customer relationships was the inspiration for the development of PinTracker - PinSeeker's brand tracking study created to help clients measure overall brand health as well as shifts in that health over time.  PinTracker looks at key measures including:

 

  • Brand awareness

  • Brand perception/attributes

  • Advertising recall/likability

  • Purchase intent

  • Likelihood to refer

 

Recurring waves of PinTracker allow brands to understand and identify shifts in those measures - be they the result of environmental factors or of a brand's ongoing marketing efforts. For more information on PinSeeker's PinTracker brand tracking study click here or call 617-285-1146. 

Other Research Offerings

 

 

PinSeeker Consulting offers a wide range of quantitative and qualitative research solutions - built on the idea that each research engagement is first and foremost a learning opportunity to bring you closer to your customers. These solutions include - and are not limited to:

  • In Depth Interviews (IDIs)  - Providing deep insights into audience attitudes, motivations, and perceptions in a personal environment

  • Offline/Online Focus Groups - Capturing points of view and clarification quickly and efficiently

  • Concept Testing - Validating the market potential of an idea and determining its highest potential customer segments

  • Copy Testing - Pre-testing copy to ensure that the target audience infers the intended message

  • Customer Intercepts - Connecting with customers and/or the target audience in a relevant external environment instead of focus group conference room

  • Shop-alongs - Because the target audience doesn't always do what they say they do

  • Omnibus/Trade Surveys - Providing quantitative data on shifting category and demographic dynamics as well as evolving audience attitudes and behaviors.

For more information on PinSeeker's research offering click here or call 617-285-1146.