© 2015 PinSeeker Consulting, Inc.

Team

 

OUR PEOPLE . . . AND THEIR

PEOPLE

 

The heart and soul of any consultancy is its people. Part of what sets PinSeeker Consulting apart are the people behind our people - those who have long played an influential role in the development and growth of PinSeeker's intellectual property - accomplished agency builders, brand builders, strategists, and technologists. 

 
Peter Alemian

Principal, PinSeeker Consulting

 

Peter is a career marketer and strategist who has led his teams to breakthrough brand strategies in leadership positions on both the agency side and client side. His work has resulted in ROI-driven campaigns that have strengthened brands, deepened customer relationships, and ultimately increased business for a wide range of celebrated brands including: AZEK Building Products, Hannaford Supermarkets, Honey Dew Donuts, LoJack Corporation, Mass Eye and Ear Infirmary, New England Baptist Hospital, The Ninety Nine Restaurant, Pathmark Supermarkets, Salem Five Bank, Shaw's/Star Market and WBUR Radio.

 

Peter founded PinSeeker Consulting in response to what he believed to be an unmet need in the marketplace for a consultancy with a blend of client side and agency side experience that understands the needs and objectives of both parties intimately. This experience is foundational to PinSeeker's unique perspective and approach to creating powerful client - agency relationships, ensuring those relationships endure, and to adding impact to the marketing output of clients' in-house marketing efforts.

 

A frequent lecturer at Boston's local colleges and universities, Peter regularly reaches out to the region's "next generation" of marketing professionals as often as possible. "I was fortunate to have had several influential mentors in my professional life. Given how important those contacts with the real world were to me, I want to do the same for others."

 

Andrew Graff 

PinSeeker Advisory Board Member

As CEO of ad agency Allen & Gerritsen, headquartered in Boston's “Innovation District,” Andrew constantly challenges himself and those around him to charge into advertising’s new era of inventiveness through thoughtful brand strategy, unbridled creativity, high-impact media, and powerful new connection technologies. By strategically combining creativity, technology and media, Andrew has helped to redefine the traditional U.S. agency model. Under Andrew’s leadership, A&G has grown from a boutique Boston shop to one of the nation’s 20 largest independent agencies and a national leader in marketing. Under Andrew's watch, Allen & Gerritsen was ranked by Advertising Age as the nation’s #1 “Best Place to Work in Marketing & Media” two years in a row. A sampling of A&G's client list includes such recognized brands as Blue Cross and Blue Shield of Massachusetts, Bright Horizons Family Solutions, the Boston Celtics, Comcast, Dietz & Watson, Staples, Sunoco, Villanova University and Waters Corporation. 

 

In addition to the numerous industry and non-profit organizations that Andrew applies his talents to (including: The American Association of Advertising Agencies, The Ad Clubs of Boston and Philadelphia, the Boston Chamber of Commerce and the Boys and Girls Club of Dorchester), his twelve year relationship with Peter Alemian was the inspiration for the creation of PinSeeker's Advisory Board.  Andrew represents the voice of ad agency executive leadership on PinSeeker's Board and continues to challenge the organization to push itself towards new technologies and product solutions that align with the needs of this important PinSeeker target audience. 

Kevin Olivieri
PinSeeker Advisory Board Member

Kevin serves as Chief Technology Officer at Allen & Gerritsen, and as such is responsible for advancing the integration of technology and delivery management in its digital solutions. Kevin's client experience includes a wide range of recognized brands including: The Boston Celtics, The Boston Red Sox, Bright Horizons, Comcast, Cybex International, Hannaford Supermarkets, New England Baptist Hospital, The Ninety Nine Restaurant, and Salem Five Bank, to name just a few. He has an unmatched passion for his craft - a passion that drives him to create product solutions where they don't already exist. Given Kevin's skill set and talent, his value and contributions to PinSeeker Consulting as a member of its Advisory Board are invaluable. He is the driving force behind much of PinSeeker's technology infrastructure as we envision - and then build - the platforms that support our mission of maximizing marketing ROI for clients and advertising agencies alike.

 

Lisa Alemian 
Senior Research Consultant, Chatham Partners

Lisa is a Senior Consultant at Chatham Partners, a Waltham, MA based financial market research firm providing market research to the world's leading financial services companies.

 

Prior to joining Chatham Partners, Lisa spent nineteen years at State Street Corporation where she was responsible for the development and global rollout of the organization's client satisfaction and loyalty program. Earlier in her State Street tenure Lisa managed the organization's Information Research unit which was responsible for the collection and analysis of customer, competitor, and industry data to support sales and product development strategy. 

 

Her expertise in quantitative and qualitative research - most notably client satisfaction studies - makes her input with regard to research product development, implementation and front end reporting invaluable to PinSeeker.

Erin McDonough 
PinSeeker Advisory Board Member

 

As Senior Vice President and Chief Communication Officer at Boston's Brigham and Women's Hospital. Erin leads communication strategy and drives comprehensive communications activities at the Hospital, advancing its mission and bringing stories of inspirational achievements in research, care, education and community partnerships to people around the world. A special passion for McDonough is fostering a spirit of warmth and connection among BWH’s 18,000 employees. By making the large institution feel like a tight-knit family, McDonough nurtures collaborative innovations and helps the hospital community respond with compassion and strength in difficult times. 

 
McDonough’s passion for community building carries over into her volunteer activities. In 2002, she joined with her brother to found the Sean McDonough Charitable Foundation, which has raised and distributed $3 million to more than 120 different children’s charities throughout Massachusetts. For this work, McDonough was honored with the Boys & Girls Clubs of Dorchester’s New England Women's Leadership Award, which recognizes influential women who have found ways to give back. McDonough was also profiled in the book “Boston, Inspirational Women” by Bill and Kerry Brett, which features women making a difference in Boston and the world.

 

Erin and Peter first began working together during her tenure at New England Baptist Hospital where they played leading roles in evolving the storied Hospital's business strategy to that of the region's only dedicated center of orthopedic excellence. Erin established herself as a client with a keen eye for strategy and an instinct for seamlessly connecting business strategy with marketing strategy. As such, she represents the voice of the client on PinSeeker's advisory board ensuring that its business mission and service offerings align with the needs of its client side target audience.

Tamsen Webster
PinSeeker Advisory Board Member

Tamsen is Chief Marketing Officer for Oratium - a global organization that teaches advertising agencies and client organizations alike how to transform their presentation skills through a proprietary presentation architecture. She also serves as Executive Producer for TEDxCambridge, where she selects and coaches each roster of presenters, and emcees their live events. Prior to these experiences, Tamsen led the Content Strategy practice at Allen & Gerritsen - a group that focused on the development and integration of social media communications strategies into clients' brand strategies.  Like so many of PinSeeker's Advisory Board members, Tamsen has been instrumental in bringing an important voice and competency to the consultancy's lexicon, skill set, and product offering.